1. I know
exactly how to run a meeting
in my company because
I’ve learned those leadership
skills from the masters.
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9
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2. I have
become a master at client
acquisition because I understand
that this is one of the
12 keys of being a great
business owner.
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9
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3. We have
more than a dozen ways working
right now to get clients.
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9
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4. Before
I deploy even a single tactic
(such as an ad, trade show,
sales call, email, direct
mail, etc.), I have thought
through the ultimate goal
I want to achieve in the
mind of the buyer.
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5. Therefore,
I have also thought through
how to maximize each tactic
so that each one achieves
at least six strategic objectives,
and some achieve 14 strategic
objectives.
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6. Because
I have mastered strategy,
I preempt my competition
every time. They are nearly
powerless against me, even
when offering a lower price.
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7. I am well
aware that the most successful
companies have standard
operating procedures for
everything, and I’ve learned
how to do that for my own
company, which has made
it so this company runs
without me.
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8. Therefore,
I spend a great deal of
time working ON my business
instead of IN it, resulting
in a constant effort to
increase profits at every
turn.
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9. We have
perfected our “stadium pitch”
and know exactly what we’d
say if we could get in front
of all our potential buyers
all at once.
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10.
We have several brilliant
and well-planned strategies
that constantly get us the
“best buyers” our market
has to offer. This has made
us enormously successful.
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9
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If
your average score rating
is a 9 or above you
are a true master in your
business AND join in the
top 2% of executives and
business owners who have
the skill-set to both
effectively strategize
and implement on their
strategic objectives.
You are a master marketer
and outsell most of your
competition. You also
are a great visionary
who can implement with
a laser focus. Congratulations
on your great successes!
If
your average score is
a 6 or below,
there are many skill sets
you need to develop in
order to realize the dreams
for your business. You
may even have realized
relative success in your
business, but it will
definitely require a different
set of skills than what
you have today to get
there. You need to MASTER
some of these areas to
dramatically accelerate
the growth of your business
and/or create a business
that does not require
you to be intimately involved
at every level. You cannot
continue to grow your
business through brut
force and long hours…you
will soon wear out, hate
it, and/or have no life.
You need to master some
new skills and working
with a coach will guarantee
you will get their faster.
